Servitization 2.0 : The Significance of Product and Service Dominant Logics for Public Service Organisations

This conceptual paper explores servitization as significant to public service organisations (PSOs) within which there is a requirement to administer lean and sustainable provision. It specifically appreciates that the digital transformation of services has embraced customer processing machine technologies that facilitate volume growth alongside information sharing; thus, fostering co-operation within collaborative network systems whilst pro-actively operating as elements of the product-service system (PSS). It demonstrates the significance of good-dominant logic (GDL) and service-dominant logic (SDL) perspectives when considering servitization within specific PSOs, and therefore seeks to better understand the strategic and operational realities for the era of Servitization 2.0