Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Kyeong Kook Jang, Joonheui Bae, Kyung Hoon Kim
| Year of publication: |
2021
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|---|---|
| Authors: | Jang, Kyeong Kook ; Bae, Joonheui ; Kim, Kyung Hoon |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 384-397
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| Subject: | Service-dominant logic | Servitization | Social identity theory | Value-in-use | Service-Dominant Logic | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Experiment | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.03.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012544840