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Managing the advertising process
Kennedy, Sherril Helen, (1976)
Ads, fads, and consumer culture : advertising's impact on American character and society
Berger, Arthur Asa, (2000)
Partnerprogramme.com : Geld verdienen im Internet mit der Homepage ; E-Commerce für alle
Pütz-Lehmann, Stefanie, (1999)
Considerations for conducting successful advertising expenditure tests
Corkindale, David, (1976)
Are marketers only half right?
Corkindale, David, (2009)
Discovering how brands grow
Corkindale, David, (2011)