Setting Quality Expectations When Entering a Market: What Should the Promise Be?
| Year of publication: |
2006
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|---|---|
| Authors: | Kopalle, Praveen K. ; Lehmann, Donald R. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 25.2006, 1, p. 8-24
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