Setting socially responsible marketing objectives: A quality-of-life approach
| Year of publication: |
1996
|
|---|---|
| Authors: | Sirgy, M.Joseph ; Lee, Dong-Jin |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 30.1996, 5, p. 20-34
|