Seven Rules of International Distribution - When multinationals join with local distributors to enter new markets in developing countries, initial revenues can be pretty good. But when sales plateau, the finger-pointing begins. Here's how to avoid that.
| Year of publication: |
2000
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| Authors: | Arnold, David |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 78.2000, 6, p. 131-138
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