Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice
| Year of publication: |
2005
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|---|---|
| Authors: | Miller, Elizabeth G. ; Kahn, Barbara E. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 32.2005, 1, p. 86-92
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