Shake Hands with a Robot – Understanding Frontstage Employees' Adoption of Service Robots in Retailing

The use of service robots in retailing has been steadily gaining momentum over the past decade. Research has primarily focused on customer adoption. However, without addressing the reservations of frontstage employees, an effective adoption of service robots will not happen. This study presents a measurement instrument for the drivers of and barriers to adoption by frontstage employees and derives success factors.

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Year of publication:	2022
Authors:	Meyer, Patrick ; Spreer, Philipp ; Gutknecht, Klaus
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 39.2022, 5, p. 46-54
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/276206 [Handle] RePEc:zbw:hsgmrs:276206 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337691