Shangri-La : messing with a myth
Rosa Liamas and Russell Belk
| Year of publication: |
2011
|
|---|---|
| Authors: | Liamas, Rosa ; Belk, Russell W. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 3, p. 257-275
|
| Subject: | Geschichtsmarketing | Yunnan | Standortmarketing | Place marketing | Tourismusmarketing | Tourism marketing | Geschichte | History | Literatur | Literature | China |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009301184