Shaping Business Decisions Using Fuzzy-Set Analysis: Service Elimination Decisions
| Year of publication: |
2005
|
|---|---|
| Authors: | Kent, Raymond A. ; Argouslidis, Paraskevas C. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 21.2005, 5-6, p. 641
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