Shaping consumer imaginations : the role of self-focused attention in product evaluations
Iris W. Hung and Robert S. Wyer, Jr.
| Year of publication: |
2011
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|---|---|
| Authors: | Hung, Iris W. ; Wyer, Robert S. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 2, p. 381-392
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| Subject: | Konsumentenverhalten | Consumer behaviour | Eigeninteresse | Self-interest | Markenimage | Brand image | Experiment | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988434