Shaping customer satisfaction through self-awareness cues
Year of publication: |
2010
|
---|---|
Authors: | Pham, Michel T. ; Goukens, Caroline ; Lehmann, Donald R. ; Stuart, Jennifer Ames |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 5, p. 920-932
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Digitale Dienste | Web-based service | Dienstleistungsqualität | Service quality |
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