Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Josephine Previte, Rebekah Russell-Bennett and Joy Parkinson
| Year of publication: |
2015
|
|---|---|
| Authors: | Previte, Josephine ; Russell-Bennett, Rebekah ; Parkinson, Joy |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 39.2015, 1, p. 12-24
|
| Subject: | Social marketing | alcohol | theory of planned behaviour | emotions theory | harm minimization | social advertising | Emotion | Social Marketing | Alkoholkonsum | Alcohol consumption | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Verbrauchereinstellung | Consumer attitudes | Verhalten | Behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296983