Shaping the body and technology : discursive implications for the strategic communication of technological brands
Margo Buchanan-Oliver and Angela Cruz; Jonathan E. Schroeder
| Year of publication: |
2010
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|---|---|
| Authors: | Buchanan-Oliver, Margo ; Cruz, Angela ; Schroeder, Jonathan E. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 5, p. 635-652
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| Subject: | Markenführung | Brand management | Elektrotechnisches Produkt | Electrical product | Werbeplanung | Advertising planning | Markenimage | Brand image | Virtuelle Realität | Virtual reality | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003990985