Share of time in omnichannel retailing : definition and measurement
Syed Mahmudur Rahman, Jamie Carlson, Noman H. Chowdhury, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal
| Year of publication: |
2025
|
|---|---|
| Authors: | Rahman, Syed Mahmudur ; Carlson, Jamie ; Chowdhury, Noman H. ; Gudergan, Siegfried ; Wetzels, Martin ; Grewal, Dhruv |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 101.2025, 2, p. 279-297
|
| Subject: | Customer engagement | Customer experience | Omnichannel | Scale development | Share of time | Value co-creation | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2025.04.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015427558