Share of voice-share of market and long-term advertising effects
| Year of publication: |
2005
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|---|---|
| Authors: | Hansen, Flemming ; Christensen, Lars Bech |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 24.2005, 3, p. 297-320
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