Shared Prosperity through Inclusive Business : How Successful Companies Reach the Base of the Pyramid

Shared Prosperity through Inclusive Business: How Successful Companies Reach the Base of the Pyramid summarizes the practical lessons learned from IFC clients that successfully reach low-income people as suppliers or customers. There are lessons for each phase of the value chain-including procurement, product development, distribution and retail, and marketing and sales. The lessons-each of them illustrated with a profile of an IFC client-can also be adapted to the context of a particular sector or region