Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Benjamin K. Johnson, Judith E. Rosenbaum
| Year of publication: |
2023
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|---|---|
| Authors: | Johnson, Benjamin K. ; Rosenbaum, Judith E. |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 3, p. 995-1010
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| Subject: | attitudes | brands | identity shift | self-effects | sharing | social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12880 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014250671