Sharing economic rents with intermediaries : a strategy for establishing brands as rent generating assets in international markets
Stephen C. Betts
| Year of publication: |
2013
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|---|---|
| Authors: | Betts, Stephen C. |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 13.2013, 4, p. 123-134
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| Subject: | Brand Equity | Economic Rents | International Marketing | Entry Strategies | Ökonomische Rente | Economic rent | Internationales Marketing | International marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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