Sharing in social networks : how signalling increases product appeal
Hannah Winkler von Mohrenfels and Daniel Klapper
| Year of publication: |
2014
|
|---|---|
| Authors: | Winkler von Mohrenfels, Hannah ; Klapper, Daniel |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 1, p. 22-36
|
| Subject: | Signalling | social media | green marketing | experiment | Social Web | Social web | Soziales Netzwerk | Social network | Experiment | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010251749