Sharing YouTube content in offline mode : an attempt to explore conversation through an experimental study
Year of publication: |
2020
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Authors: | Balakrishnan, Janarthanan ; Goswami, Susobhan |
Published in: |
International journal of entrepreneurship and innovation management : IJEIM. - Milton Keynes : Inderscience Enterpr., ISSN 1741-5098, ZDB-ID 2115999-3. - Vol. 24.2020, 2/3, p. 154-171
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Subject: | YouTube content | social network analysis | communication factors | big five personality traits | centrality | experiment method | Soziales Netzwerk | Social network | Social Web | Social web | Experiment | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Kommunikation | Communication | Online-Marketing | Internet marketing |
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