"She knows what she wants": Towards a female consumption risk-reducing strategy framework
| Year of publication: |
1998
|
|---|---|
| Authors: | Ward, Philippa ; Sturrock, Fiona |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 16.1998, 5, p. 327-336
|