Shift Towards Next Generation Networks (NGNs) for Sustainability: Evidence from an Emerging Economy

This paper examined the shift towards the Next Generation Networks (NGNs) like 4G from 2G and the role of technology for sustainable development in the telecommunication sector of Pakistan. WARID was one of the four cellular companies of Pakistan. All the big players in the market had auctioned for 3G/4G licenses but WARID remained distant from the process of spectrum auction. The paper investigated issues and decisions involved when WARID decided to launch 4G/LTE nationwide due to its technology neutral license. It was also studied that how this decision was necessary and beneficial for all internal and external stakeholders of the organization in terms of sustainability, customer satisfaction, technological advancements etc. The study used secondary data as well as unstructured interviews where interaction with the management/employees of the organization was deliberated to stimulate discussions and opinions.