Shifting perspectives in consumer research : from buyer behaviour to consumption studies
Per Østergaard and Christian Jantzen
| Year of publication: |
2001
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|---|---|
| Authors: | Østergaard, Per ; Jantzen, Christian |
| Published in: |
Interpretive consumer research : paradigms, methodologies & applications. - Copenhagen [u.a.] : Handelshøjskolens Forlag, ISBN 87-16-13491-5. - 2001, p. 9-23
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001613023