Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers
| Year of publication: |
2012
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| Authors: | Kwon, Ohyoon ; Sung, Yongjun |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 17.2012, 1 (1.10.), p. 59-83
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