Shifting standards in consumer evaluations of global and local brands after product-harm crises
Eda Sayin, Nilüfer Z. Aydınoğlu, Ayşegül Özsomer, and Zeynep Gürhan-Canlı
| Year of publication: |
2024
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|---|---|
| Authors: | Sayin, Eda ; Aydınoğlu, Nilüfer Z. ; Ozsomer, Aysegul ; Gürhan-Canli, Zeynep |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 32.2024, 3, p. 83-100
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| Subject: | shifting standards | global and local brands | product-harm crisis | emerging markets | ethnocentrism | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Schwellenländer | Emerging economies | Globalisierung | Globalization | Produktqualität | Product quality | Standardisierung | Standardization | Internationales Marketing | International marketing | Markenartikel | Brand | Markenführung | Brand management | Krisenmanagement | Crisis management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X231222865 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165214