Shiny happy people buying : the role of emotions on personalized e-shopping
Ilias O. Pappas; Panos E. Kourouthanassis; Michail N. Ginnakos; Vassilios Chrissikopoulos
| Year of publication: |
2014
|
|---|---|
| Authors: | Pappas, Ilias O. ; Kourouthanassis, Panos E. ; Ginnakos, Michail N. ; Chrissikopoulos, Vassilios |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 24.2014, 3, p. 193-206
|
| Subject: | Personalization | Emotions | Online shopping | Purchase behavior | Emotion | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402522