Shiny objects marketing : using simple human instincts to make your brand irresistible
David A. LaBonte
| Year of publication: |
2008
|
|---|---|
| Authors: | LaBonte, David A. |
| Publisher: |
Hoboken, NJ [u.a.] : Wiley |
| Subject: | Unternehmen | Marketing | Produktmanagement | Markenpolitik | Psychological aspects | Product management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 210 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-35767-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004921426