Shopper perception and loyalty : a stochastic approach to modelling shopping mall behaviour
Kok Wei Khong; Fon Sim Ong
| Year of publication: |
2014
|
|---|---|
| Authors: | Kok Wei Khong ; Fon Sim Ong |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 7, p. 626-642
|
| Subject: | Patronage loyalty | Perception | Shopping malls | Stochastic model | Structural equation modelling | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Kundenzufriedenheit | Customer satisfaction | Stochastischer Prozess | Stochastic process | Strukturgleichungsmodell | Structural equation model | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387836