Shoppers' intention to provide online reviews : the moderating role of consumer involvement

Sai Vijay Tata, Sanjeev Prashar, Chandan Parsad

Year of publication:	2019
Authors:	Tata, Sai Vijay ; Prashar, Sanjeev ; Parsad, Chandan
Published in:	Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 17.2019, 3, p. 35-53
Subject:	Enjoyment \| Intention to Write Review \| Online Reviews \| Review Involvement \| Shopper's Satisfaction \| Usefulness \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Virales Marketing \| Viral marketing \| Kundenzufriedenheit \| Customer satisfaction \| Online-Marketing \| Internet marketing

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.4018/JECO.2019070103 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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