Shoppers' typologies and diversities in their store choice behavior
Reena Garg
| Year of publication: |
2014
|
|---|---|
| Authors: | Garg, Reena |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 21.2014, 3, p. 96-112
|
| Subject: | Retailers | Store choice | Consumer behavior | Segmentation | Psychographic characteristics | Marketing strategy | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461917