Shopping centers revisited : the interplay between consumers' spontaneous online communications and retail planning
Eleonora Pantano, Charles Dennis, Michela De Pietro
| Year of publication: |
2021
|
|---|---|
| Authors: | Pantano, Eleonora ; Dennis, Charles ; De Pietro, Michela |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-9
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| Subject: | Brand image | Consumer behavior | Place attractiveness | Retailing | Unsolicited consumers' communications | Konsumentenverhalten | Consumer behaviour | Markenimage | Einkaufszentrum | Shopping center | Einzelhandel | Retail trade | Online-Handel | Online retailing | Kommunikation | Communication | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102576 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581925