Shopping environment preferences of Hispanic consumers in the U. S. : development of a scale
Year of publication: |
2015
|
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Authors: | Burns, David J. ; Dato-on, Mary Conway ; Manolis, Chris |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 3, p. 261-275
|
Subject: | Retailing | Materialism | Hedonic shopping motivations | Hispanic consumers | Scale construction | store environment preferences | Konsumentenverhalten | Consumer behaviour | Hispano-Amerikaner | Hispanics | Einzelhandel | Retail trade | Online-Handel | Online retailing | Ladengestaltung | Store design | Präferenztheorie | Theory of preferences |
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