Shopping environments 3.0 : die Customer Journey im Zeitalter mobiler, digitaler und sozialer Mediennutzung
Herausgeber: Media-Economics-Institut, Prof. Dr. Niklas Mahrdt
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Mahrdt, Niklas (ed.) |
| Institutions: | Media Economics Institut / Köln (issuing body) |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Ladengeschäft | Retail outlet | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 70 Seiten Diagramme 297 mm x 210 mm, 234 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-7357-8002-4 ; 978-3-7357-8002-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014008553