Shopping in virtual reality stores : the influence of immersion on system adoption
Christian Peukert, Jella Pfeiffer, Martin Meißner, Thies Pfeiffer, and Christof Weinhardt
| Year of publication: |
2019
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|---|---|
| Authors: | Peukert, Christian ; Pfeiffer, Jella ; Meißner, Martin ; Pfeiffer, Thies ; Weinhardt, Christof |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 36.2019, 3, p. 755-788
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| Subject: | consumer engagement | virtual reality | hedonic and utilitarian information systems | immersive retail | IS adoption | laboratory experiments | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Experiment | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2019.1628889 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012198616