Shopping missions : an analytical method for the identification of shopper need states
Panagiotis Sarantopoulos, Aristeidis Theotokis, Katerina Pramatari, Georgios Doukidis
| Year of publication: |
2016
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|---|---|
| Authors: | Sarantopoulos, Panagiotis ; Theotokis, Aristeidis ; Pramatari, Katerina ; Doukidis, Georgios I. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1043-1052
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| Subject: | Shopping mission | Shopping goal | Shopping mindset | Sales data analytics | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einkaufszentrum | Shopping center | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.08.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011440110