Shopping motivations on Internet: A study based on utilitarian and hedonic value
| Year of publication: |
2007
|
|---|---|
| Authors: | To, Pui-Lai ; Liao, Chechen ; Lin, Tzu-Hua |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 27.2007, 12, p. 774-787
|