Shopping to and fro : ideomotor compatibility of arm posture and product choice
Year of publication: |
July 2016
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Authors: | Streicher, Mathias C. ; Estes, Zachary |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 3, p. 325-336
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Subject: | Consumer behavior | Purchase quantities | Approach and avoidance motivation | Embodiment | Persuasion | Shopping | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Online-Handel | Online retailing | Motivation |
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