Short video marketing and travel intentions : the interplay between visual perspective, visual content, and narration appeal
Jianhong Gan, Si Shi, Raffaele Filieri, Wilson K.S. Leung
| Year of publication: |
2023
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|---|---|
| Authors: | Gan, Jianhong ; Shi, Si ; Filieri, Raffaele ; Leung, Wilson Ka-shing |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 99.2023, p. 1-13
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| Subject: | Tourism short video | Construal level theory | Elaboration likelihood model | Visual perspective | Narration appeal | Tourismusforschung | Tourism research | Visualisierung | Visualization | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Narrative Methode | Narrative method | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2023.104795 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320905