Shortsighted sales or long-lasting loyalty? : the impact of salesperson-customer proximity on consumer responses and the beauty of bodily boundaries
Tobias Otterbring, Peter Samuelsson, Jasenko Arsenovic, Christian T. Elbæk and Michał Folwarczny
| Year of publication: |
2023
|
|---|---|
| Authors: | Otterbring, Tobias ; Samuelsson, Peter ; Arsenovic, Jasenko ; Elbæk, Christian T. ; Folwarczny, Michał |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 7, p. 1854-1885
|
| Subject: | Bodily basis | Consumer behavior | Field study | Physical proximity | Service encounter | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2022-0250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014342176