Should a firm with a reputation for outstanding service quality offer a service guarantee?
| Year of publication: |
2000
|
|---|---|
| Authors: | Wirtz, Jochen ; Kum, Doreen ; Lee, Khai Sheang |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 14.2000, 6-7, p. 502-512
|