Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms
Gautham Vadakkepatt, Venkatesh Shankar, Rajan Varadarajan
| Year of publication: |
2021
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|---|---|
| Authors: | Vadakkepatt, Gautham ; Shankar, Venkatesh ; Varadarajan, Rajan |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 6, p. 1088-1108
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| Subject: | Strategy | R&D capital | Marketing capital | Sales leader | Resource-based theory | Organizational adaptation theory | Survival analysis | Ressourcenorientierter Ansatz | Resource-based view | Führungskräfte | Managers | Führungsstil | Leadership style | Verkauf | Selling | Absatz | Sales | Strategisches Management | Strategic management | Theorie | Theory | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00774-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012659696