Should I stay or should I go? : mood congruity, self-monitoring and retail context preference
Nancy M. Puccinelli, Rohit Deshpande, Alice M. Isen
| Year of publication: |
2007
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|---|---|
| Authors: | Puccinelli, Nancy M. ; Deshpande, Rohit ; Isen, Alice M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 6, p. 640-648
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| Subject: | Wahrnehmung | Perception | Persönlichkeitspsychologie | Personality psychology | Experiment | Operations Research | Operations research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003487045