Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Paurav Shukla, N. Meltem Cakici and Dina Khalifa
| Year of publication: |
2024
|
|---|---|
| Authors: | Shukla, Paurav ; Cakici, N. Meltem ; Khalifa, Dina |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 1, p. 290-312
|
| Subject: | Brand authenticity | Brand coolness | Brand prominence | Branding | Luxury | Self-brand connection | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2022-0038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014466302