Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view
| Year of publication: |
2003
|
|---|---|
| Authors: | Lysonski, Steven ; Durvasula, Srinivas ; Watson, John |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 3, p. 385-406
|