Should online retailers emphasize efficiency or experience? : first insights on the evolution and heterogeneity of website attributes
Year of publication: |
2024
|
---|---|
Authors: | El-Manstrly, Dahlia ; Herhausen, Dennis ; Guha, Abhijit ; Blut, Markus ; Grewal, Dhruv |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 100.2024, 2, p. 274-292
|
Subject: | Customer loyalty | Efficiency | Experience | Meta analysis | Online shopping | Website attributes | Online-Handel | Online retailing | Website | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Experiment | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade |
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