Should Price Increases Be Targeted?-Pricing Power and Selective vs. Across-the-Board Price Increases
| Year of publication: |
2007
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|---|---|
| Authors: | Krishna, Aradhna ; Feinberg, Fred M. ; Zhang, Z.John |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 53.2007, 9, p. 1407-1422
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