Should service firms introduce algorithmic advice to their existing customers? : the moderating effect of service relationships
Year of publication: |
2023
|
---|---|
Authors: | Walter, Benjamin von ; Wentzel, Daniel ; Raff, Stefan |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 2, p. 280-296
|
Subject: | Algorithmic advice | Robo-advisor | Service relationships | Professional services | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing | Unternehmensdienstleistung | Business services | Lieferantenmanagement | Supplier relationship management |
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