Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Kunal Swani; Brian P. Brown; George R. Milne
| Year of publication: |
2014
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|---|---|
| Authors: | Swani, Kunal ; Brown, Brian P. ; Milne, George R. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 5, p. 873-881
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| Subject: | B2B advertising | Twitter | Longitudinal content analysis | Message appeals | Social media | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Werbung | Advertising | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010404061