Show Me the Money: A Multidimensional Perspective on Reputation as an Intangible Asset
Violina Rindova, Luis L. Martins
| Year of publication: |
2012
|
|---|---|
| Authors: | Rindova, Violina ; Martins, Luis L. |
| Published in: |
The Oxford handbook of corporate reputation. - Oxford : Oxford Univ. Press, ISBN 978-0-19-959670-6. - 2012
|
| Subject: | Immaterielle Werte | Intangible assets | Firmenimage | Corporate reputation | Theorie | Theory | Wettbewerbsvorteil | Competitive advantage | Reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1093/oxfordhb/9780199596706.013.0002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013476693